Usability

Southerton Consulting & Art has a unique perspective on the practical side of usability and has helped teams to understand the different approaches to effective User-Centered Design.

Our approach includes identifying target audiences, creating personas, identifying user goals, developing scenarios and tasks, creating User Acceptance Tests, conducting heuristic assessments, designing and leading usability studies and effectively analyzing results.

Southerton Consulting & Art has effectively designed and conducted remote user testing on several global portals, ecommerce sites, interactive training and intranet sites that result in effective websites and applications that users actually use.

Usability Services Include:

• User-Centered Design practices
• User interface and user experience design
• Usability assessment, engineering and design
• Strategic business analysis
• Web strategy development
• Mentoring, coaching and training on the importance of usability for Executives, Business Analysts, Project Managers and Development teams

Business Analysis

Projects can be delivered on-time, within budget and meet "requirements", and customers still aren't using the web site or application.

Why? It begins with identifying needs and eliciting the appropriate requirements for development. It also involves keeping the customer involved in the entire process, from gathering requirements, through design and after release.

Southerton Consulting & Art successfully gathers customer and business requirements, effectively communicates them to development teams and ensures the project keeps the customer needs in mind throughout the development lifecycle.

Business Analysis Services Include:

• Field studies, focus groups and customer research
• Analyzing and documenting customer and business requirements
• Business process re-engineering
• Designing user interfaces
• Creating test scripts and facilitating customer system testing
• Developing training and support
• Planning release and market launches
• Web process design and business governance

Marketing Strategy & Design

Creating an application or business strategy that is effective for users is critical. However, if customers aren't aware of the new solution, or where it can meet their needs, opportunities are lost.

Southerton Consulting & Art brings a holistic approach to marketing a product, business or service to ultimately meet the needs of your target customers.

Marketing Services Include:

• Field studies, focus groups and market research
• Target Audience identification and needs assessment
• Creative marketing and communication strategies
• Planning and implementation of advertising and campaigns
• Sales effectiveness training
• Planning release and market launches

Communications Strategy

Assuming "if we build it, they will come" for a new website, software program, or information services tool, is not enough anymore. Communicating effectively across all areas of your organization about what, why, and how it will affect end users and your bottom line, is vital to a program implementation's success.

Southerton Consulting & Art helps businesses create effective strategies that are easily understood, communicated and implemented to enable change and lead to the transformation of business, technology, customers and employees.

Communications Services Include:

• Audience and stakeholder analysis
• Communications audit
• Communications framework and channels definition
• Key Messages identification
• Change Management facilitation
• Brand identification and management
• Communication tactics creation and distribution
• Technical and business writing
• Communications metrics and evaluation

Training

We understand that training is most effective when you target the content to the audience's needs, deliver it in the most effective way for that audience, and deliver it precisely when it's needed the most.

Southerton Consulting & Art has led the design, development, and delivery of hundreds of custom, award-winning training programs. Our training programs can cover any topic, including strategic planning, team skill development, product training, and sales training.

Training Services Include:

• Training analysis, development, and evaluation
• Training creation and delivery, including in-person classroom learning, interactive trainings, virtual classroom elearning, self-paced elearning
• Training deliverables (presentations, manuals, practice sheets, tests, etc.)
• Train-the-Trainer seminars
• Developing training and support